Copywriter
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Writing Experience
Get to know my work and process.
Introduction Video
01
Magazine Contributor
When dentists have amazing cases, breakthroughs or personal stories, I help them write articles with their name on the byline. I also contribute to Glidewell's clinical magazine.
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Draft questions and execute video call interviews
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Write the article
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Follow up to ensure author/stakeholder satisfaction
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The two main magazines I contribute to are Chairside magazine and Dental Economics, a business journal reaching 250,000+ readers.
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Samples avaliable upon request.
02
Social Media Copywriting
I am the primary copywriter for the @guidingleaders social media account.
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Capture an empowering, fun and feminine voice for this women's leadership and development initiative
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Drive awareness and engagement within the target audience.
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Additionally, I am trusted with writing for top executives' personal social media on an as-needed basis.
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03
Brand Copywriting
I am assigned to the BruxZir® Zirconia vertical. Having learned the products inside and out, I craft relevant and accurate copy as the line expands and evolves. My aim is to pay homage to the legacy of the brand while bringing its voice into the current moment.
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Subject matter expert in this product line
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Landing pages, email copy, print ads, social media
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Ad concepting and brainstorming for future campaigns
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B2C - dentists
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B2B - other labs
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Happy to provide samples upon request!
04
Video Scripts
I am often called upon to write video scripts for event promotion, customer retention and informational purposes.
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Press Releases
I don't write press releases every day, but I can certainly whip one up when I need to.
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06
Additional Responsibilities
As an in-house writer, I don't have the luxury of being a specialist. However, I relish the challenge of taking on a variety of projects. Every learning experience sharpens my writing and broadens my creativity. Other tasks include but are not limited to:
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Website copy
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Product descriptions
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Editing professional bios
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Copyediting
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Additional collateral